Applications and costs of video mapping

In our last article we talked about what video mapping is and what each of its types is - architectural, interior, interactive and projection on small objects.

Today we will look in detail at two questions - where video mapping is used (in what spheres, who uses it, at whom it is used, etc.) and the cost of each of its four types.

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1. Advertising

Nowadays the competition in almost any market, especially in the field of everything that concerns IT, is very high, sometimes companies operate with billions of dollars of advertising budgets. The battle for customers is fierce, constantly looking for new unusual ways to advertise the brand, so it is not surprising that large corporations (such as Apple, Nokia, Samsung, BMW, etc.) have become the driving force behind video mapping market development in geometric progression, and video mapping studios are growing like by leaps and bounds.

Projection advertising can create a WOW-effect, it can disperse over the Internet in hundreds of videos, which cumulatively reach tens of millions of views.

For entertainment purposes, video mapping is often used by large corporations that insert their logo at the end of the projection. In this way, they hope that the pleasant impressions people receive from watching the 3D mapping will unconsciously transfer to the products of the particular brand whose logo was shown at the end (people have an involuntary feeling of gratitude for the pleasant emotions).

As in the case of using video mapping solely for advertising purposes, corporations hope for a WOW-effect and for the video to "leak out" to the Internet.

In such cases, the entertainment purpose of video projection is closely intertwined with the advertising one.

In museums, video projections can be used to present exhibits that, for whatever reason, cannot be on public display.

It is also possible to make even the smallest object very large, so that museum visitors can clearly see what is difficult for the human eye to see.

Besides, 3D mapping is actively used by museums to enliven expositions, to show videos that allow you to move into another era.

Separately, we should note that the interactive floor for kindergarten shows excellent results in preschool education, with the help of which children learn the alphabet, colors, shapes, objects, traffic rules, etc. in the form of games.

4. Decorative

This type of video mapping can be referred to as "enlivening the walls" in cafes, restaurants, banquet halls and other public facilities. In this case, the owners of the institutions entertain their customers, trying to make their stay more interesting, rich and comfortable.

If the goal is achieved, then customers spend in such a cafe / restaurant more time than in other similar institutions, and therefore the average check will be more.

Also very interesting variant with interactive menu on the walls of the institutions thanks to which customers can be shown the menu not only in a better angle in comparison with the paper version, it is even possible the demonstration of how the dish is prepared.

5. Thematic

Here we should talk about using video mapping at family, friendly and corporate events, when not a standard video projection is shown, but one specially made for the event. This can be a video with the newlyweds, the jubilee or company employees.

It also includes projections on a wedding dress and a cake, which are made to surprise guests and vary the event.

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This type of video mapping is the most expensive of the four types, but this is obvious given that the projection is for an entire building rather than a wall or small object.

Depending on the size of the building to create an architectural projection requires from 4 to 16 powerful video projectors with a luminous flux of 15,000-20,000 lumens each. To control the projection used media-server with software for blending and display 3D mapping.

In Russia the development of projection on the building and renting equipment for its display will cost the organizer from 700 thousand to 3 million rubles on average. The cost of all the equipment which will be used by the organizer to display the projection can be up to 50 million rubles.

In interior video mapping, or, as it is also called, projection design, in general, we should not talk about ordering the creation of an individual projection and show it at an event, but about buying a complete system that allows you to constantly demonstrate 3D mapping in a room.

The final cost of interior video mapping depends on how many walls the projection will be shown, which means how many projectors are needed.

Basically, the interior video mapping uses projectors of budget version with 3000 lumens output which cost from $450 to $700. Also, in addition to the projector, you will need to purchase a standard laptop costing around $400 and video mapping software, such as POGUMAX Designer software from $679.

In total, the creation of a permanent projection on one wall with a width of 4 to 6 meters in a darkened room will cost the customer an average of $700 to $1400, depending on the selected projection kit.

If you need to create a projection on more than one wall, you will need additional projectors and a laptop, while the software POGUMAX Designer will not have to buy a second time. Accordingly, the creation of a video projection on the second and subsequent walls will cost the customer from $770 to $1200.

It should be noted that recently businessmen have been increasingly using video mapping to promote their cafes and restaurants.
Universities, kindergartens and schools use this technology for educational purposes.

Projection on small objects (e.g., a wedding dress, a cake, a spinning wheel at a standing car, etc.) costs about the same amount as creating 3D mapping on one wall in a room.

In the range of $450 to $700 you will need a projector, $400 to pay for a standard laptop and another $679 thousand for the software. That adds up to about $90,000 to $110,000 for a complete system capable of creating projections on small objects.

Interactive projection is the second most complex video projection after architectural projection.

When creating this type of projection, more sophisticated software is used compared to interior video mapping and video projections on small objects. Also requires a camera - normal or infrared, such as kinect.

The cost of interactive video mapping, including the interactive floor, will cost about $ 2100-3500 for one projector.