What is 3D mapping, where and how it is used

3D mapping is very hard to describe in two words, so you hear from ordinary people phrases that at best can only remotely tell you what mapping is - "laser show", "light show", "3D show", "show in which a building collapses", etc.

If we turn to the translators, that, for example, Google translates the English word "mapping" as "display" and "transformation", so we get 3D mapping and 3D transformation. But even these word combinations cannot answer the question "What kind of a creature is 3D mapping?

So let's try to form the most complete and informative definition of this mysterious phenomenon in the world of advertising.

3D mapping - a special direction in audio-visual sphere, which is a three-dimensional projection on some physical object of the environment, taking into account its geometry and position in space.

This technology allows you to modify the visual characteristics of a particular object by means of video projection, and it allows you to turn almost any surface into a dynamic video screen.

It is a unique advertising technology, understandable for people of all ages, races and religions, distinguished by its scale, exclusivity, uniqueness and memorability. It has the ability to grab attention, get people talking about themselves, and go viral.

Another way to describe 3D mapping is that it is a video projection that has several key features:

1) Either the surface on which the projection is being made has a complex shape
2) Either the content itself gives the illusion of changing the shape of the projected surface
3) Or both

Separately, we should note that in the Russian segment of the Internet it is customary to say mapping, but you can also meet the words - mapping. Synonyms for 3D mapping are the following words and phrases: video mapping, projection mapping, 3D projection and others.

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In 1980, an installation artist named Michael Nymark filmed different people in the same living room, and then projected the footage onto the same room, creating the illusion that people were in the room at the moment - moving around, picking up objects, talking to each other, etc.

In the early "noughties", when the Internet began to boom, video mapping finally really came alive and began to develop. More and more artists began to use mapping technology in their creative work, and corporations, like Microsoft, used it as a demonstration of technological superiority over the competition.

If you try to search for quality early works on 3D mapping you'll find videos dating back to 2010 and related to the architectural direction in this field (projection on a building).

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In turn, interior 3D mapping has become a permanent guest at all kinds of opening and closing ceremonies of sports events, tournaments, championships, cups, etc.

Object 3D mapping has become indispensable for creating art objects, exhibition stands, car presentations and other products.

Gradually gaining popularity micromapping, with which, for example, you can make a 3D projection on a wedding cake, bars, dining tables, etc.

As in the case of celebrations of large celebrations for an unlimited audience of a district or an entire city, at corporate events 3D mapping increasingly gets the main role for the artistic design of the surrounding space - especially widely used projection on the wall.

Such a widespread use of 3D mapping can be explained simply - it is unique, attractive, fascinating, with its help you can do things that are inaccessible with conventional physical objects. The main feature of this technology - it's visual, ie, it can be filmed, photographed and then posted on the Internet, or just to show friends / acquaintances, and this is an extremely important feature in our era of social networks and video services.

3D mapping (including the direction of the interactive floor) does not require any special preparations and manipulations, so in one form or another, it can be used at almost any event, provided it is dark or indoor.

Also in recent years is becoming increasingly popular projection advertising, made on buildings of all kinds.

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As for the cost of interior video mapping, creating a permanent projection on one wall will cost the customer 90-120 thousand rubles.

This text is compiled thanks to the article by Evgeny Stepanov - Dream Laser Company.

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