1. Advertising
Nowadays the competition in almost any market, especially in the field of everything that concerns IT, is very high, sometimes companies operate with billions of dollars of advertising budgets. The battle for customers is fierce, constantly looking for new unusual ways to advertise the brand, so it is not surprising that large corporations (such as Apple, Nokia, Samsung, BMW, etc.) have become the driving force behind video mapping market development in geometric progression, and video mapping studios are growing like by leaps and bounds.
Projection advertising can create a WOW-effect, it can disperse over the Internet in hundreds of videos, which cumulatively reach tens of millions of views.