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What is Loop Animation?

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Reading Time ~3 minutes
March 22th, 2024
Where are looped animations used, and how to create one in Adobe After Effects, Blender, Figma, or Cinema 4D
News intros, welcome animations on websites, dynamic interface designs, character movements in games—what do all these things have in common? They are built using loop animation. How does it differ from regular animation, and what exactly is it looping on? Let’s dive in!

The special trait of loop (cyclical) animation is that its last shot matches or smoothly transitions into its first, creating an endless sequence of repetitions. This can be a simple movement, a color-shifting, animated characters performing a continuous set of actions, or any other visual element capturing the viewer’s attention and creating a hypnotic effect.

How is Loop Animation Created?

Using tools familiar to every designer like Adobe After Effects, Blender, Tilda, or Cinema 4D. Any editor used for creating standard animations will do. The key is to correctly set up the frame transition.

Benefits of Loop Animation

  • Attention retention. Loop animation creates the illusion of endless action, captivating users’ eyes from the first seconds. It’s particularly useful when you need to convey a specific product advantage or advertising motto.
  • Resource-saving. Instead of producing a lengthy video sequence requiring a lot of time and resources, you only need to create a short clip that causes a similar effect with fewer expenses.
  • Versatility. Easily integrated into various projects, from websites to mobile apps, improving user interface and overall interaction.
Example #1

Where is Loop Animation Applied?

Cyclical animation is an integral part of digital design in various fields:


  • Web design. Creates dynamic backgrounds or interactive elements on websites.

  • Video games. Depicts continuous movement of characters, backgrounds, or other elements of the game world.

  • Digital advertising. Enhances the appeal of advertising materials, making them more noticeable and memorable.

  • Social media. GIF animations and short videos are often looped to increase audience engagement.

  • Interior design. Video projections and LED screens with looped animations liven up the space and serve as original interior solutions.
Example #2
Loop animation is a powerful tool in a designer's arsenal, enhancing user experience, drawing attention to the product, and reinforcing the visual message.

If you haven't yet tried it for presenting your products and ideas, we're ready to assist with the technical implementation! The team of professional animators and video engineers at POGUMAX offers a unique approach to creating animated videos. We not only guarantee high-quality content but also help effectively implement it in any business project.

We specialize in projection design and supplying equipment for various activities: HoReCa, children's, educational, and cultural institutions, public and private events. Our specialists work closely with clients to fully understand their needs and objectives. We create animations that perfectly fit the concept and style of any space or marketing campaign.

Want the same? Leave your contacts, and we'll help you find an additional resource for promoting your brand!
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