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Everything about Projection Mapping (Video Mapping): How Businesses Can Increase Profits with Projection Technologies

Reading Time ~8 minutes
February 8th, 2024
Projections for the walls of museum buildings, urban architecture
Over the past decade, video mapping has made a real breakthrough in the realm of visual arts. Leading brands and digital artists are increasingly turning to projection technologies to convey their ideas to the public and wow audiences.

In this article, we'll discuss how projection design has changed the game in the industry, the different types and applications of video mapping, and how it can benefit your business!

What is Video Mapping?

Video mapping (Projection Mapping) is more than just a wall and a projector; it's about transforming any surface into a dynamic screen, taking into account its unique geometry and location. From castle walls to wedding cakes, from cars to giant urban facades, video mapping turns the mundane into the extraordinary, creating personalized visual experiences.

Special software and projection equipment allow for organizing large-scale visual shows and adapting them for any object or event. Multiple projectors are often used to create panoramic projections.

This art form has gained popularity due to its accessibility and viral potential. Spectacular visual transformations seem tailor-made for sharing and marveling over online.

Demonstrations typically involve a projector-computer setup with specialized software. Many believe that creating projections with such software requires being a video engineer or, at the very least, a tech-savvy individual. While this is often the case, there are exceptions! For example, POGUMAX Designer is a software with an intuitive interface, easy setup, and a built-in library of animations for any theme. With it, anyone can create stunning custom projections in just 15 minutes!
Architectural 3D video mapping for buildings

Types of Video Mapping

There are generally five main types:

1. Interior Mapping

Used to create atmosphere in cafes, restaurants, shopping centers, museums, and private events. Projections turn ordinary static walls into dynamic surfaces.

Projecting images onto walls, ceilings, and even furniture can radically alter the perception of space. Augmented reality adds flair to any place and event.

This is also a highly profitable design solution — a single investment in an unusual space pays dividends in audience interest, increased loyalty, and free brand promotion on social media (people will take photos and share, no doubt). And no renovation costs!

Projection screens at the "007" restaurant have become a focal point for visitors and helped the owner increase the establishment's recognition and profits. Just look at the guests' reactions!
Panoramic projections in the restaurant
Interior mapping is also worth noting for museum curators, exhibition organizers, and art spaces. Multimedia installations open up new possibilities for creativity, remove spatial constraints, and help save on resources and materials.

2. Architectural Mapping

Simply put, projections on building facades. One of the most popular ways to showcase the progress in the world of projection technologies. Its scale helps reach tens of thousands of people in real-time.

Using 3D graphics and animations, architectural mapping can easily demolish any building or transport it to a parallel universe, making viewers believe that windows, columns, and arches are moving. Such shows are usually organized by city administrations and large companies for holidays and special events but can also be a permanent part of the exterior.

One of the most iconic video mapping displays in terms of the projection canvas is the illumination of the Sydney Opera House sails. Since 2009, the annual Vivid Sydney festival has attracted millions with its captivating light installations and projections. This event completely reinvents the cityscape of Sydney, with the Opera House serving as the central spectacle.
3D mapping for Sydney Opera
Tickets sold out weeks in advance are the best proof of the power of projection technologies.
Architectural mapping also has great potential for outdoor advertising. Banners, signs, and billboards are now giving way to projections! No limitations on shape and size, any content complexity can reach an entire city's audience. Now your advertisement will definitely be seen and noticed!

3. Object Mapping

Projections on any small object. The illusion of a rotating car wheel when it's stationary, projections on musical instruments, a wedding dress, cake, or even a human face!
3D mapping technologies highlight objects and create pinpoint projections without affecting the surroundings. This type of mapping is often used in optical shows or art installations.

Object mapping is actively used in the wedding industry. Projections on the bride's dress and cake are a favorite technique of organizers and clients. We spoke with wedding event industry expert Mary Kornach, who has been creating events with the POGUMAX Designer program for four years.

The target audience is the premium segment with wedding. Despite the high price, Maria has no shortage of clients: people are willing to pay for creative solutions.
Video mapping allows us to unleash our imagination and create anything!
Mary Kornach, wedding event industry expert
A life hack for event organizers: offer clients an additional option and increase revenue from each banquet. Initial investments in the program and equipment quickly pay off. By the third event, you'll break even, and all subsequent shows will be pure profit.
3d mapping on a wedding cake

4. Landscape Mapping

Video projections on natural objects — mountains, rocks, tree canopies. It allows for creating a unique landscape design and implementing ideas of incredible scale with powerful equipment. An effective outdoor advertising tool for any business sector.

It's worth noting that such advertising won't be cheap. But large companies continue to actively use it because the impact justifies any costs.
What advertising video projections on natural objects look like — mountains, rocks, tree canopies.

5. Interactive Video Mapping

The newest and most promising direction in projection design. Here, the viewer plays the main role. It's the active actions of a person that trigger the projection. This type of mapping is used to create interactive educational equipment. It blurs the line between the viewer and the artwork, making each participant a co-author of the magic.

Used in working with children, in sensory rooms, psychologist offices, and relaxation rooms. Interactive sandboxes, floors, and walls are every kindergarten teacher's dream; and the kids', of course.
Interactive video mapping for educational equipment in schools, kindergartens, or psychologist's offices
Integrating modern technologies not only simplifies work but also enhances the status and reputation of educational institutions. It allows winning competitions thanks to the use of new teaching methods.
Video projections for children help the child adapt and perceive the learning process more easily

How to create unique video projections?

We're on the brink of a new era in visual communication, where the only limits are our imagination. Video mapping is not just an advertising tool or a means of presenting information; it's a reimagining of reality in space. A completely new interaction and perception that can bring visual art into every home, every event, and every object in our world.

Don't miss out on the opportunities video mapping offers for the conceptual transformation of your business and marketing. Leave your contact details, and we'll help you choose the perfect POGUMAX product to meet your needs!
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