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5 Steps to Do Exciting Projection Mapping for Your Event

A Guide Explaining Projection Mapping for Event
Do you want to bring eye-catching visuals, colors, and artistic scenes to life at your next event? Capture attention and provide a sense of wonderment to your gathering with projection mapping. Whether it's a grand opening, interactive children's party, or cutting-edge presentation, projection mapping offers a fantastic addition to any event. In fact, in the last few years, projection mapping popularity has soured due to major industry brands utilizing the technology for publicity events. Although, you don't have to be a multi-billion-dollar corporation to use projection mapping.

On the contrary, projection mapping is regularly used for small events and venues with a limited budget. But is it challenging to incorporate projection mapping for event? Fortunately, the process of adding exciting and interactive elements to your next event is easy by following five steps.

What is Projection Mapping?

Projection mapping involves large designs, interactive content, and video that's projected onto different objects or surfaces. Imagine transforming static areas like walls, ceilings, and pillars into animated and colorful optical illusions. Or using projection mapping to direct attendees to focal points of your event with splashes of color or interactive video. With this technology, genuinely stunning visual effects can bring events to life, enhance engagement, and create memorable experiences. Instead of the typical dull presentation environment, this technology allows for unlimited creative possibilities. With projection mapping, you can add stage effects like texture, depth, and contrast from small interior spaces to the entire surface of buildings. The amount of creativity and detail is up to you, provided you follow a few guidelines for the best results.
POGUMAX – software for interior projection mapping
POGUMAX Designer – easy software for videomapping. Presentation

5 Steps to Do Exciting Projection Mapping for Your Event

1
Step 1
What Would You Like to Project?
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2
Step 2
The Venue
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3
Step 3
Dazzling Projection Mapping Within Budget
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4
Step 4
How Many Projectors Are Needed
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5
Step 5
Projection Mapping Software
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Step 1: What Would You Like to Project?

First, you need to decide what you'd like projected at your event. Would you like company branding, video, artistic designs, or some combination of the three? You'll need to determine how much detail you want to include in the images and what you'd like the projecting mapping to highlight. Are you planning on having a pre-recorded interactive video or a live video feed?

There are different types of projection mapping that vary in terms of complexity and cost. Object mapping is the most basic form of projection mapping and involves designs being projected on existing features of the venue. Interior projection mapping is more complex and can include large images across concave or convex walls for a more significant effect. In certain venues, full-dome projections create stunning three-dimensional images that come at the cost of increased budget and difficulty. Lastly, architectural projection mapping transforms the entire outer surface of buildings but is expensive and requires additional expertise.

Creating an event plan and determining the specifics of what you'd like projected is the first step in incorporating exciting projection mapping for your event.

Step 2: The Venue

Depending upon the size of the venue, projection mapping can look drastically different and be utilized in different ways. For example, a giant projected wall mural within a large museum exhibit will require a different approach than a decorative corner display at a small restaurant opening. You need to determine the best way to use the space to enhance the event further.

With projection mapping, sometimes a smaller image seamlessly integrated into the event has more impact than an oversized one. If your venue is particularly large, consider utilizing projection mapping in more highly trafficked areas. The technology is perfect for creating focal points throughout a venue you wish to highlight for attendees.

Step 3: Dazzling Projection Mapping Within Budget

Unfortunately, many event planners believe that projection mapping is exceedingly costly. However, this couldn't be farther from the truth, as even small events on tight budgets can still manage some impressive effects. Since the images can be anywhere from highly detailed to simple designs, those with a creative eye can transform a space without breaking the bank.

While intricate full dome and interior projections are impressive, the simpler and less expensive object video mapping still offers stunning transformations. You can incorporate existing structural features of the venue, such as coffered ceilings, beams, and columns, to create a vibrant atmosphere. With visually interesting designs, animation, and unique branding, projection mapping can elevate your event regardless of budget.

Step 4: How Many Projectors Are Needed

The event planner or audio-visual team will need to determine how many projectors are required to get the desired effects. Depending on how many surfaces need a projected image, you could use anywhere from a single projector to several for the required results. For example, if a design wraps around adjacent corners, at least two projectors will be needed to form the correct image. Alternatively, a focal design across one flat wall would only need a single projector. You can surround attendees with an impressive 360-degree spectacle with four or more projectors.

Another consideration for the number of projectors required concerns the venue's ambient light. A brighter environment will make projected images more difficult to see if the projectors aren't powerful enough. However, you can combine less powerful projectors rather than utilizing a single more powerful and expensive model to increase image brightness.

Step 5: Projection Mapping Software

One of the most essential aspects of projection mapping is the specialized software that allows you to design and blend your images across multiple projectors. With projection mapping software, you can customize and position pictures and video while adding your own elements, such as branding. You can incorporate text and animation into the mapping as well.
When choosing the software you'll use, consider how intuitive and beginner-friendly it is. Does the software walk you through step-by-step in setting up a customized projection mapping? Does it require previous experience and specialized industry knowledge? A good projection mapping program will take the guesswork out of the process and allow anyone to build a stunning visual spectacle with little to no previous experience. With easy-to-use software tools, you can enhance your event, create excitement, and ensure higher engagement levels for a successful outcome.

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